Amrutam Founding Principals

Based out of the globally-known, culturally-rich town of Gwalior, Amrutam is the brainchild of Sh. Ashok and Smt. Chandrakanta Gupta. As an Ayurvedic Lifestyle Brand and Wellness Community, Amrutam’s goal has always been to bring together a community of individuals who are as passionate about Ayurveda and natural living as us. Established as a family-run business in 2006, over 15 years ago, today it is a thriving community of more than 1,00,000+ ayurvedic enthusiasts growing internationally. Read about our Founding Principals Sh. Ashok and Smt. Chandrakanta Gupta here.

Rediscovering Ayurveda

Rediscovering Ayurveda is a blog segment that navigates and features the lives of Yoga, Ayurveda and natural living enthusiasts attempting to rediscover the modern-day meaning of Ayurveda and what constitutes healthy living.

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Amrutam Nari

#AmrutamNari celebrates phenomenal women from all walks of life who are performing brilliantly in their respective fields with a passion to bring a positive change.

  • Amrutam Nari x Kamiya Jani
    At the start of 2020, when most of us were busy vacationing and celebrating the advent of the new year, little did we know that we would be forced to remain in the confines of our homes for the remainder of the year. When social-distancing adopted the cloak…
  • Amrutam Nari x Rochelle Pinto
    Meet Rochelle Pinto Rochelle Pinto has figured out the ultimate way to seduce the reader: to conjure up beautiful images in the language you are most comfortable in. For her, it is the difference between saying, ‘Oh, it’s a beautiful sunset’ and saying ‘The sunset looked like someone…
  • Amrutam Nari x Sahar Mansoor
    Let’s talk ‘trash’ As the world returns to a ‘new normal’, sustainability no longer remains a matter of choice. Cutting down on meat, shying away from fast fashion, and resorting to effective kitchen remedies are a few things most of us have been actively practicing. While all of…
  • Amrutam Nari x Manali Shah
    Meet Manali Shah I have a confession to make: I am terrified of writing about writers. I mean, how do you rightfully voice the stories of those who view life in words and cadence? The ability to share their worldviews brings along the feelings of nostalgia, and immense…
  • Amrutam Nari x Aafreen Ansari
    A Force to Reckon Much of what we were taught about health growing up was restricted to the physical and tangible aspects of our bodies. But with time, we have learned that optimal health cannot be achieved without taking into account our mental health. The theme of mental…
  • Amrutam Nari x Ankita Kumar
    Meet Ankita Kumar The thing about being a small-town girl in the ’90s is that you are oblivious to the world’s disdain. You grow up in a sheltered life, with overprotective parents and a bubble full of innocence. Of course, you hear of The Beatles, but never really…
  • Amrutam Nari x Shramona Poddar
    Meet Shramona Poddar The world has come to a standstill. A glimpse outside my window tells me there’s not going to be any traffic. Even today. And while nature appears to be recuperating, Shramona Poddar is dedicated to making most of this time by way of self-analysis and…
  • Amrutam Nari x Aditi Surana
    Meet Aditi Surana In today’s world, not everyone is lucky enough to be able to do what they love for a living. But our today’s #AmrutamNari is a brilliant example of indomitable willpower and perseverance that led her to live the life she had always intended. Allow me…
  • Amrutam Nari x Rohini Kejriwal
    A Meaningful Encounter When the world was busy looking at selfies and orchestrated photos of overpriced breakfasts, Rohini Kejriwal chanced upon the internet in the most meaningful and evocative ways. During her stay at her family home back in Alipore, Calcutta, she found herself browsing through art pages…

Amrutam Contributors

Amrutam Contributors work day in and day out to put together all things incredible for our lovely Amrutam Community! Tap on to learn what goes on behind the scenes.

Daily Reads

Recipes, DIYs and the easiest Ayurvedic life hacks! Expect to find detailed information on complex topics broken down in simple parlance in the Daily Reads section.

Rediscovering Self with Amrutam | Podcast

Rediscovering Self with Amrutam is a podcast that focuses on Mental Health & Wellness. Season 1 of this podcast will essentially address the daily ramblings of the mind, seeking answers to questions that have – at some point or another – turned up in our thoughts.

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